Machine speed. Human judgement. Work that earns attention.

Launching something soon? Get the message clear before you send traffic to it.

Use the Launch Messaging Toolkit to build the messaging yourself, or send me an existing draft for AI Copy Cleanup. Two practical ways to get clearer words ready for your launch.

Get the Launch Messaging Toolkit Send me your draft — £49

Built for a real launch

One messaging problem. Two clear routes.

If you're launching a product, service, digital product, course, app, book, project or campaign, unclear messaging makes every bit of attention harder to earn. Work through it yourself with the Toolkit, or bring me one mostly complete draft and I'll edit it into a clearer, more natural final version.

Human-led editing, selection and final judgement
Meaning, structure, rhythm, specificity and tone—not a phrase blacklist
Simple, fixed-scope offers with clear prices and timelines

The offers

Choose what you need. Nothing you don't.

One self-serve route. One done-for-you edit. Both fixed-scope.

01Self-serve · Available now

Launch Messaging Toolkit

£69 / $89 USD

A practical, fill-in-the-blanks system to find the clearest way to explain, position and promote what you're launching.

Best for: creators, solo founders and small businesses who want to do the messaging themselves.

What's inside

Positioning prompts, with examples
Homepage messaging framework, with a filled example
Three launch email templates, with one fully filled example
10 social hooks, with five filled examples
Objection-handling framework, with example responses
Briefing system to keep launch messages consistent
7-day implementation plan: checklist and sequence
Editable Word workbook (DOCX), importable into Google Docs, plus PDFs
“Start Here” one-pager: a simple step-by-step implementation sequence
One fully worked fictional launch example: course, product or service

Format & access

Instant digital download.

Downloadable ZIP containing PDFs and an editable Word workbook (DOCX).

The DOCX workbook can be imported into Google Docs. No separate native Google Docs template is included, and formatting or spacing may vary slightly after import.

Access is provided immediately after successful purchase through Payhip.

Support for purchase, download or file-access problems: ciaran@cjgilligan.com

Your part

Follow the Start Here sequence, complete the editable templates and adapt the worked examples to your launch.

Not included

Custom or bespoke copywriting
One-to-one consulting or personalised review
Implementation services
Bespoke ad copy beyond the templates
Guaranteed business or launch results
Promised future updates or editions

Commercial use: use the templates for your own business or client work, including the strategies, messaging and copy you create with them. You may not resell, redistribute, republish or share the Toolkit files or templates themselves.

Digital Product Terms & Refund Policy

Get the Launch Messaging Toolkit

02Human-led edit · 3 working days

AI Copy Cleanup

£49One draft up to 750 words

Your draft, sounding like you.
Got a draft you wouldn't quite put your name to? I'll edit one piece of business copy so it reads clearly, gets to the point and fits the way you want to sound.

£49 · One draft up to 750 words · 3 working days.
Best for a founder, consultant, newsletter writer or small agency with a mostly complete newsletter, email, short article, About page or landing-page section.

What you get

A clean, editable version of your draft
A closer fit to your voice and audience
Brief notes on the main changes and anything you need to check
One small revision round on the same piece

What to send

Your draft, who will read it and what you want them to do.

A short example of your own writing is helpful if you have one. You do not need a brand document or a call.

Illustrative example · fictional business and brief

A designer sells £45 illustrated digital posters for birthdays and retirements, delivered within five working days with one round of changes.

Before

Looking to elevate your gifting game? Our bespoke illustrated posters are designed to celebrate life's special moments. Whether it's a milestone birthday or a well-earned retirement, we leverage your unique story to craft a truly meaningful keepsake. With a seamless process and a passion for creativity, we bring your vision to life.

After

Give them a poster about their favourite person: themselves. Send me a few stories and I'll turn them into an illustrated birthday or retirement gift. It's £45 for a digital poster, delivered within five working days, with one round of changes included.

The edit replaces general claims with the actual offer, brings in the useful details from the brief and gives the writing a more playful voice. The right edit depends on the business and the reader. The £45 price belongs to this fictional example, not AI Copy Cleanup.

How it works

Send the draft and a little context.
I confirm it fits the £49 scope and send the payment link.
You receive the edited version within three working days of payment and a complete brief.

Fixed scope

The small revision round covers the same piece and direction when requested within seven calendar days of delivery.

No new article research, full-website copy or brand strategy
No independent verification of every factual claim
No academic editing intended to conceal AI use
New information, a different audience or a new direction is a new brief

Human-led: I edit meaning, structure, rhythm, specificity, repetition and tone—not just a list of supposedly “AI” phrases.

Your facts stay yours: I preserve the intended meaning and flag ambiguous or unsupported claims instead of inventing or silently “verifying” them.

A quick decision guide

Which one do I need?

£69 / $89 · DIY

Choose the Toolkit if:

You want to write your own messaging and launch copy
You're comfortable implementing templates yourself
You want a practical system you can reuse for future launches
You want the lowest-cost route

Get the Toolkit

£49 · Done for you

Choose AI Copy Cleanup if:

You already have one mostly complete short draft
You want it clearer, tighter and closer to your voice
You want a finished edit rather than a broader messaging system
You do not need a call or a full rewrite from scratch

Send me your draft

Build your launch message yourself with the Toolkit—or send me an existing short draft and I'll edit it for you.

Straight answers

FAQ

Straight answers before you choose.

Does it have to be AI-written?

No. I’ll edit human-written and mixed drafts too. The point is to get the writing working properly.

What kinds of copy can I send?

One newsletter, email, short article, About page or landing-page section, up to 750 words. If you’re unsure whether it fits, send a short description first.

How will you make it sound like me?

Tell me who it’s for and how you want to come across. If you have a short example of your own writing, send that too. I’ll preserve your meaning and edit towards that voice.

Will you check all the facts?

I’ll flag anything that looks unclear, inconsistent or unsupported. Full research and independent fact-checking are outside this edit, so you’ll need to confirm the underlying claims before publishing.

Will it pass an AI detector?

I don’t sell detector scores or promise to bypass them. The service improves the writing for the people who will read it.

Do you use AI yourself?

I read, edit and check every draft personally. Tools can support the process, but I make the final editorial decisions and take responsibility for the edit.

Can I send another draft later?

Yes. Each piece is a separate £49 booking. Once we’ve worked together, I can refer back to the voice and preferences we’ve already agreed.

Is the Toolkit just prompts?

No. It includes frameworks, editable templates, filled examples, and a 7-day implementation plan so you can apply it immediately.

Ciaran “CJ” Gilligan · Leeds

About Ciaran Gilligan

I'm Ciaran “CJ” Gilligan, a Leeds-based creative strategist, writer and AI-assisted creative producer. I run CJ Promo Factory alongside Future Pulp Studio and CJ Song Factory. The work is AI-assisted where useful but human-led in concept, messaging, writing, analysis, selection and final creative judgement.

Machine speed. Human judgement.

It means I use AI tools where they help with research, synthesis, drafting, comparison, testing alternatives and organisation. I lead the analysis, decide what matters and take responsibility for the final recommendation.

The goal is simple: work that earns attention for what you're launching.

Read my full profile