Launch Messaging Toolkit
£69 / $89 USD
A practical, fill-in-the-blanks system to find the clearest way to explain, position and promote what you're launching.
Best for: creators, solo founders and small businesses who want to do the messaging themselves.
What's inside
- Positioning prompts, with examples
- Homepage messaging framework, with a filled example
- Three launch email templates, with one fully filled example
- 10 social hooks, with five filled examples
- Objection-handling framework, with example responses
- Briefing system to keep launch messages consistent
- 7-day implementation plan: checklist and sequence
- Editable Word workbook (DOCX), importable into Google Docs, plus PDFs
- “Start Here” one-pager: a simple step-by-step implementation sequence
- One fully worked fictional launch example: course, product or service
Format & access
Instant digital download.
Downloadable ZIP containing PDFs and an editable Word workbook (DOCX).
The DOCX workbook can be imported into Google Docs. No separate native Google Docs template is included, and formatting or spacing may vary slightly after import.
Access is provided immediately after successful purchase through Payhip.
Support for purchase, download or file-access problems: ciaran@cjgilligan.com
Your part
Follow the Start Here sequence, complete the editable templates and adapt the worked examples to your launch.
Not included
- Custom or bespoke copywriting
- One-to-one consulting or personalised review
- Implementation services
- Bespoke ad copy beyond the templates
- Guaranteed business or launch results
- Promised future updates or editions
Commercial use: use the templates for your own business or client work, including the strategies, messaging and copy you create with them. You may not resell, redistribute, republish or share the Toolkit files or templates themselves.