Machine speed. Human judgement. Work that earns attention.

Two simple ways to launch what you're building: a done-for-you promo video, or a DIY messaging toolkit.

CJ Promo Factory is a small, founder-led studio. I help creators and small businesses launch products, services, projects, events and campaigns with clear messaging and focused promo video. AI-assisted where useful, human-led in concept, writing, strategy and final creative judgement.

Book the Sprint — £550 / $695 Join the Toolkit Launch List

Built for a real launch

For creators and small businesses launching something specific

If you're launching a product, service, project, event or campaign, you need two things: clear messaging and a focused promotional asset. CJ Promo Factory specialises in exactly that: helping you clarify how you explain what you do, and creating a short, story-led promo video that earns attention.

Human-led concept, script and strategy
AI-assisted production for speed and polish
Simple, fixed-scope offers with clear prices and timelines

The offers

Choose what you need. Nothing you don't.

One self-serve route. One done-for-you route. Both fixed-scope.

01Coming soon · Self-serve

Launch Messaging Toolkit

£69 / $89 USD

A practical, fill-in-the-blanks system to find the clearest way to explain, position and promote what you're launching.

Best for: creators, solo founders and small businesses who want to do the messaging themselves.

What's inside

Positioning prompts, with examples
Homepage messaging framework, with a filled example
Three launch email templates, with one fully filled example
10 social hooks, with five filled examples
Objection-handling framework, with example responses
Briefing system to keep launch messages consistent
7-day implementation plan: checklist and sequence
Editable templates (DOCX / Google Docs) plus PDF
“Start Here” one-pager: a simple step-by-step implementation sequence
One fully worked fictional launch example: course, product or service

Format & access

Downloadable ZIP with PDFs and editable files when released.

Join the launch list now; no payment will be taken.

Release notes

£69 / $89 is the planned launch price.

Full download and refund terms will be confirmed before release.

Your part

Follow the Start Here sequence, complete the editable templates and adapt the worked examples to your launch.

Not included

Custom copywriting
1:1 consulting
Bespoke ad copy beyond the templates

Commercial use: use the templates for your own business and client work. No resale or redistribution of the templates themselves.

02Done-for-you service

Promo Video Sprint

£550 / $695 USD

One focused, story-led 30–60s promotional video, human-led in concept and script, AI-assisted in production, delivered in 7 working days.

Best for: creators, solo founders and small businesses with something specific to launch.

What's included

Creative concept and promotional angle
One focused 30–60 second script
AI-assisted visual production and motion
Editing, music and sound design
Burned-in captions
One finished master video in one agreed aspect ratio
One revision round within the agreed concept

Choose vertical 9:16, square 1:1 or landscape 16:9.

Format & timing

One MP4 master file, delivered by download link.

7 working days from approved brief and assets.

Revisions

One round within 5 working days of the first draft.

Further revisions are quoted separately.

Your part

Provide a clear brief, brand assets, must-include claims and timely feedback.

Not included

On-location filming
Voiceover recording — AI voiceover is available on request
Multiple aspect ratios or variants
Paid-media whitelisting or usage beyond organic marketing
Ongoing ad variant production

Usage: full commercial rights for your own organic marketing across website, social, email and presentations. Paid-media usage and whitelisting are available as a paid add-on.

Cancellation: 50% refund before script approval. No refund after script approval, when production begins.

A quick decision guide

Which one do I need?

£69 / $89 · DIY

Choose the Toolkit if:

You want to write your own messaging and launch copy
You're comfortable implementing templates yourself
You want a practical system you can reuse for future launches

See the Toolkit

£550 / $695 · Done for you

Choose the Sprint if:

You want a polished promo video for your launch
You'd rather I handle the creative and production
You have a launch date and need a focused asset quickly

See the Sprint

Join the Toolkit launch list now, then move to the Sprint once your messaging is clear—or book the Sprint today.

Straight answers

FAQ

Five things worth knowing before you choose.

Who is this for?

Creators, solo founders, and small businesses launching a product, service, project, event or campaign.

How fast is the Video Sprint?

7 working days from approved brief and assets.

Do I get multiple video formats?

The Sprint includes one master video in your chosen aspect ratio (vertical, square, or landscape). Additional formats are available as a paid add-on.

Is the Toolkit just prompts?

No. It includes frameworks, editable templates, filled examples, and a 7-day implementation plan so you can apply it immediately.

What about AI?

I use AI to accelerate production, but the concept, script, strategy and final creative decisions are human-led.

Founder-led creative studio

About CJ Promo Factory

CJ Promo Factory is a small, founder-led creative studio run by Ciaran Gilligan and based in Leeds, UK. The work is AI-assisted where useful but human-led in concept, writing, strategy, editing and final creative judgement.

Machine speed. Human judgement.

It means I use AI tools to move fast on visuals, motion and editing, but I lead the concept, script, strategy and final creative decisions. You get the speed of AI with human-led ideas, craft and final judgement.

The goal is simple: work that earns attention for what you're launching.