Machine speed. Human judgement. Work that earns attention.

Launching something soon? Get the message clear before you send traffic to it.

Use the Launch Messaging Toolkit to build the messaging yourself, or send me your existing draft material for a fixed-scope Launch Messaging Audit. Two practical routes for creators and small businesses that want clearer positioning before launch.

Get the Launch Messaging Toolkit Book the Launch Messaging Audit — £345 / $445 USD

Built for a real launch

One messaging problem. Two clear routes.

If you're launching a product, service, digital product, course, app, book, project or campaign, unclear messaging makes every bit of attention harder to earn. Work through it yourself with the Toolkit, or bring me your draft material for an expert diagnosis and a ranked list of practical fixes.

Human-led diagnosis, selection and final judgement
AI-assisted research, comparison and organisation where useful
Simple, fixed-scope offers with clear prices and timelines

The offers

Choose what you need. Nothing you don't.

One self-serve route. One expert review. Both fixed-scope.

01Self-serve · Available now

Launch Messaging Toolkit

£69 / $89 USD

A practical, fill-in-the-blanks system to find the clearest way to explain, position and promote what you're launching.

Best for: creators, solo founders and small businesses who want to do the messaging themselves.

What's inside

Positioning prompts, with examples
Homepage messaging framework, with a filled example
Three launch email templates, with one fully filled example
10 social hooks, with five filled examples
Objection-handling framework, with example responses
Briefing system to keep launch messages consistent
7-day implementation plan: checklist and sequence
Editable Word workbook (DOCX), importable into Google Docs, plus PDFs
“Start Here” one-pager: a simple step-by-step implementation sequence
One fully worked fictional launch example: course, product or service

Format & access

Instant digital download.

Downloadable ZIP containing PDFs and an editable Word workbook (DOCX).

The DOCX workbook can be imported into Google Docs. No separate native Google Docs template is included, and formatting or spacing may vary slightly after import.

Access is provided immediately after successful purchase through Payhip.

Support for purchase, download or file-access problems: ciaran@cjgilligan.com

Your part

Follow the Start Here sequence, complete the editable templates and adapt the worked examples to your launch.

Not included

Custom or bespoke copywriting
One-to-one consulting or personalised review
Implementation services
Bespoke ad copy beyond the templates
Guaranteed business or launch results
Promised future updates or editions

Commercial use: use the templates for your own business or client work, including the strategies, messaging and copy you create with them. You may not resell, redistribute, republish or share the Toolkit files or templates themselves.

Digital Product Terms & Refund Policy

Get the Launch Messaging Toolkit

02Expert audit

Launch Messaging Audit

£345 / $445 USD

Send me your draft launch material. I'll stress-test the messaging, score what's working, identify the five changes that matter most and give you practical rewrite examples.

Best for: creators, solo founders, freelancers and small businesses that already have launch material and want an expert second opinion before they put traffic behind it.

Review scope & deliverable

Review of up to three core launch assets of reasonable length
Context and launch summary
10-dimension launch messaging scorecard
Diagnosis of the most important messaging problems
Five highest-impact fixes, ranked in priority order
Practical copy and rewrite examples
Three alternative hero or headline approaches, where relevant
A simple implementation checklist showing what to change first

The finished Launch Messaging Audit is a concise PDF, typically around 8–12 pages. Large websites, book-length documents and extensive decks fall outside this fixed scope.

Format & timing

One concise PDF, delivered by email.

5 business days from receipt of the complete brief and all required material.

Follow-up

One round of reasonable clarification questions by email after delivery.

This does not include calls, rewritten assets or an ongoing revision cycle.

Your part

Send a short description of the launch, its audience and main goal, your relevant URLs or files, up to three assets to review, your launch date if known, and any important claims or context.

Not included

Full-page or full-site copywriting
Design, layout or web development
Social media or paid-ad management
Technical SEO or analytics setup
Video production or ongoing account management
Unlimited revisions, calls or ongoing consulting
Guaranteed launch, traffic, conversion or revenue results

Human-led: AI may assist with research, comparison, organisation and testing alternative wording. The diagnosis, priorities, recommendations and final judgement are mine.

Booking: £345 for UK customers or $445 USD for customers paying in US dollars. I'll confirm the scope before accepting the booking, then arrange upfront payment.

A quick decision guide

Which one do I need?

£69 / $89 · DIY

Choose the Toolkit if:

You want to write your own messaging and launch copy
You're comfortable implementing templates yourself
You want a practical system you can reuse for future launches
You want the lowest-cost route

Get the Toolkit

£345 / $445 · Expert audit

Choose the Audit if:

You already have draft launch material
You're unsure whether the message is clear or convincing
You want the weak points identified and the important fixes ranked
You want an expert second opinion before driving attention to the launch

See the Audit

Build it yourself with the Toolkit—or send me what you've got and I'll tell you what needs fixing.

Straight answers

FAQ

Straight answers before you choose.

Who is the Launch Messaging Audit for?

Creators, solo founders, freelancers and small businesses that already have draft launch material and want an external expert second opinion before launch.

What can I submit for review?

Up to three core launch assets of reasonable length—for example, a homepage, sales or launch page, one key launch email, a short one-pager or a short pitch PDF.

Is this a full rewrite?

No. The audit diagnoses and prioritises the problems and gives you selected rewrite examples, but it does not include a complete rewrite of every submitted asset.

How quickly will I receive it?

Within 5 business days after I have received your complete brief and all the material needed for the review.

Why pay for this instead of using an AI tool myself?

You are buying a bounded, accountable human second opinion across your real launch material: diagnosis, prioritisation, contradictions, what to change first and what to leave alone. AI may help with research, comparison, organisation and testing alternatives, but the analysis, selection and final judgement are mine.

Is the Toolkit just prompts?

No. It includes frameworks, editable templates, filled examples, and a 7-day implementation plan so you can apply it immediately.

Ciaran “CJ” Gilligan · Leeds

About Ciaran Gilligan

I'm Ciaran “CJ” Gilligan, a Leeds-based creative strategist, writer and AI-assisted creative producer. I run CJ Promo Factory alongside Future Pulp Studio and CJ Song Factory. The work is AI-assisted where useful but human-led in concept, messaging, writing, analysis, selection and final creative judgement.

Machine speed. Human judgement.

It means I use AI tools where they help with research, synthesis, drafting, comparison, testing alternatives and organisation. I lead the analysis, decide what matters and take responsibility for the final recommendation.

The goal is simple: work that earns attention for what you're launching.

Read my full profile